Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

We’re so over PowerPoint presentations, right? Well, that’s the common refrain, at least. And we haven’t even been super-enthused about the new-fangled PowerPoint alternatives in a while – not since ...

Presentations can be an invaluable business tool. Whether you're trying to explain a new project to employees, trying to attract investment for your company, or showcasing your product to potential ...

It is February. And that means that British marketers, all over the country, gaze up at snowy skies and then look forward to 6 April. That date marks the start of the new tax year in the UK and, by ...

What application springs to mind when you think of creating visual aids to accompany your business presentation? For most people, it’s Microsoft’s PowerPoint. But that’s certainly not the only game in ...

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