Add Yahoo as a preferred source to see more of our stories on Google. Josh Line is Comedy Central’s new EVP Marketing & Creative. The Viacom-owned cable net said he will oversee all facets of ...

How can marketers borrow techniques from improv comedy to inform their content marketing? That was the question Kathy Klotz-Guest tackled in her presentation, “How to Create Unforgettable Content ...

As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where ...

Comedy Central takes fan engagement seriously. The network has established itself as a marketing innovator, transitioning from a cable channel to an interactive brand that is now part of its viewers’ ...

Stand-ups need time and practice to get good. When they have to focus on promotion and their social media feeds, the art form suffers. By Jason Zinoman In November, the comic Isabel Hagen made a ...