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NFL Locks Up ‘Madden' Game Franchise Long-Term and Goes Global With Amazon in Wave of Deals
With the NFL, every deal is a big one. As the dominant content provider in live television, when the league strikes a new agreement or makes a change to its programming, it will be felt across the ...
The NFL and EA Sports announced Wednesday an extension to their long-running partnership. The deal will see Madden NFL remain the exclusive video game franchise for the league through at least April ...
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