For years, loyalty programs in travel followed a familiar, transactional formula: stay more, earn points, redeem nights. But ...

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

New research looks into how travelers use loyalty programs—and how they get the most out of them.

Another Reddit user agreed that the changes to the loyalty program are “getting worse” and added that reaching certain tiers ...

The Starbucks Reward Program is getting a huge makeover this spring. Here's what Florida customers can expect with new tiered system ...

Active loyalty members are the “single most important digital metric” for McDonald’s, EVP and CFO Ian Borden said.

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give members more ...

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members.

Although Starbucks boasts one of the most high-profile foodservice loyalty programs, the coffee chain is far from the only ...

Scenic Group to launch new loyalty program merging Scenic Club and EmeraldEXPLORER, into an integrated Scenic & Emerald Rewards program.

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

A poll by senior cruise director of Carnival Cruise Lines, John Heald, left some upset over long-standing issues with the company’s loyalty program ...