LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a space ...

LinkedIn isn’t just a convent of buttoned-up office avatars and thinkfluencers. For years, LinkedIn has been an online advertising platform for B2B marketing, hiring campaigns, audience extensions and ...

LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep ...

LinkedIn is like Facebook for businesses. It is an excellent place to network professionally, to find employees and freelance workers, and to advertise your business. LinkedIn is a well-developed ...

LinkedIn — the social network for people looking to connect with others in their professional fields and find work with upwards of 810 million users — has a long-standing business in marketing and ...

Let’s face it, good marketing campaigns using LinkedIn are hard to find. It is the most popular business social network yet there aren’t many examples of good LinkedIn business marketing campaigns.

Pitch BrandTalk in Delhi, Devajit Roy of LinkedIn emphasised the urgent need for marketers to rethink how they measure ...

You have everything you need to grow your business on LinkedIn. Your experience, methods and client results are content waiting to be shared. Smart founders know how to turn their work into LinkedIn ...

Rutgers Business School's annual marketing summit has become a premier thought leadership event that attracts industry ...

If you received a link to LinkedIn.com via email, SMS or instant message, would you click it? Spammers, phishers and other ne’er-do-wells are hoping you will, because they’ve long taken advantage of a ...

Digital marketing professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide. I decided to dig a bit deeper ...

Social media are becoming key tools for making business contacts, finding new clients, finding job leads and developing a profile among those with whom you share a profession. In the face of this ...