Like Kobe Bryant's Nike Air Force 1 Low Protro releases, James' version of the early ‘80s hoops shoe includes custom details ...

Los Angeles Lakers star LeBron James is getting roasted this week over his latest ad for Nike promoting his new sneaker.

LeBron James has been in the NBA long enough to see it change comprehensively, having been drafted in 2003, which was before ...

LeBron James is more than a basketball legend. Here’s how he built his billion-dollar brand through NBA success, endorsements ...

According to a new report, the People's Daily used quotes LeBron gave at media scrums while on China shoe tour to make an ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

Nike and Los Angeles Lakers star LeBron James have released a Forever King teaser for the LeBron XXIII shoes, set to release ...

The King's Nike LeBron 23 will make its debut in the gold "Uncharted" colorway on Sept. 25 in China, coinciding with his ...

Just a few moments later, he stepped outside of the mall to greet an even larger crowd, easily in the thousands, beaming with ...