Like Kobe Bryant's Nike Air Force 1 Low Protro releases, James' version of the early ‘80s hoops shoe includes custom details ...

This article was originally published on www.si.com/nba/lakers as Lakers' LeBron James Rushed by Fan at Nike Event Overseas. Lakers forward LeBron James is one of the most popular players on the ...

LeBron James has been in the NBA long enough to see it change comprehensively, having been drafted in 2003, which was before ...

Los Angeles Lakers star LeBron James is getting roasted this week over his latest ad for Nike promoting his new sneaker.

As unveiled by Nike yesterday, the rollout of the LeBron 23 will reference 23 moments and storylines from the King's ...

LeBron James is more than a basketball legend. Here’s how he built his billion-dollar brand through NBA success, endorsements ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

Just a few moments later, he stepped outside of the mall to greet an even larger crowd, easily in the thousands, beaming with ...

The King's Nike LeBron 23 will make its debut in the gold "Uncharted" colorway on Sept. 25 in China, coinciding with his ...

According to a new report, the People's Daily used quotes LeBron gave at media scrums while on China shoe tour to make an ...

The surge in popularity for the WNBA is at an all-time high. Since the W added top-notch names like Caitlin Clark, Paige ...