May the 4th, Star Wars Day, is coming up this Saturday, and one of the biggest annual crowdpleasers just got the festivities started a day earlier than we expected. LEGO has announced an early sale ...

The LEGO Ideas website has been giving beloved stories and characters a new life in LEGO for years. From a Dungeons & Dragons set, to Willow, and beyond, fan-created LEGO sets are pure delight and ...

LEGO was founded in 1932 by Danish carpenter Ole Kirk Kristiansen, starting with wooden toys. The modern LEGO brick design was patented in 1958, creating the foundation for today’s sets. Today, LEGO ...

While Lego is noted for its iconic Lego brick, the toy giant is now tapping into artificial intelligence to better guide shoppers for the coming holiday season. Driven by IBM’s new Watson Ads Omni, ...