69 year old Helen Mirren switches up her looks for L'Oreal Paris UK's "Age Perfect" skincare line and she serves a 'young' attitude, watch. Read more.

Publicis chairman and CEO Arthur Sadoun discusses why the holding company is raising its guidance for the year, the perception of the advertising industry and more. Among today’s creative highlights, ...

EXCLUSIVE: In the history of advertising, few if any taglines have rivaled the impact and enduring power of this one: "Because I'm worth it." That phrase, deceptively simple yet embedded with cultural ...

Jane Fonda lit up the L’Oréal Paris runway show at Paris Fashion Week in a sparkling silver trench coat. The 86-year-old actress put her best foot forward on Monday in the glittery ensemble, ...

Ads shot at home using smartphones are quickly becoming the new normal. Eva Longoria shot an ad for L'Oréal herself at home, using a pair of iPhones. “With salons closed during lockdowns, demand for ...

LONDON (Reuters Life!) - Britain's advertising watchdog criticized L'Oreal on Wednesday for a mascara commercial featuring actress Penelope Cruz that "exaggerated" the product's effects. The ...

Le coup d’envoi de la Fashion Week parisienne est officiellement lancé. Ce lundi 29 septembre, la nouvelle scène mode a ouvert le bal. En fin de journée, Anthony Vacarello présentait son défilé Yves ...

PARIS (Reuters) - L'Oreal, one of the world's biggest advertising spenders, is slowly moving its huge promotional budget away from traditional media but said on Thursday markets should not expect any ...

That phrase, deceptively simple yet embedded with cultural meaning, became indelibly linked with L’Oréal Paris, the beauty brand which first embraced that line of copy more than 50 years ago. The ...