Western Mass News is getting answers on whether kids in our area are just playing dress-up, or if beauty brands are ...

That was all I could say one January morning when my five-year-old daughter emerged from her bedroom with a full face of makeup – emphasis on full. She had been experimenting with the “real” makeup ...

A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for kid-friendly makeup and skincare, and sparking debate among parents about how young ...

People say that there's an “epidemic” in the works, but not the infectious disease kind. Instead, it’s swarms of preteens flooding Sephora stores across the country, ravaging makeup and skincare ...