Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

Premium Price Tag, Premium Ambitions Jaguar is unapologetically repositioning itself as a super luxury brand, and the four-door GT will reflect that.

Jaguar, the iconic British luxury carmaker, is experiencing a notable downturn in sales. A controversial rebranding ...

In its rebranding, Jaguar tries to speak a progressive language of luxury but it got lost in translation.

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big problem the automaker still faces?

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026. Aiming for a younger, wealthier clientele, Jaguar emphasizes luxury and ...

Tension: Jaguar markets itself as a brand of thrilling uniqueness, but struggles to scale that intimacy in a hypercompetitive, data-saturated industry. Noise: Marketing wins—awards, rankings ...

Palm Beach’s luxury residential market booms as Miami struggles after Trump’s election victory By Mary K. Jacob Published Feb. 7, 2025, 12:05 p.m. ET ...

Luxury carmaker Jaguar has defended a rebrand that drew widespread criticism on social media this week. The company, part of Tata Motors-owned group Jaguar Land Rover, released a new logo that saw ...