For many years, washing hair in Indian homes has followed a standard protocol. You oil your hair, apply a generous amount of shampoo from roots to tips, rinse it off, condition it, and rarely do the ...

Erim Kaur, entrepreneur and influencer, made $4 million in sales after founding a hair-oil brand rooted in ancient Indian traditions. London-based Kaur has over 700,000 followers on Instagram and ...

Before stylish hair accessories became commonplace, Indian women had their own sophisticated terminology for hairstyles as grooming options. Any hairstyle could indicate the wearer’s community or ...

Forbes contributors publish independent expert analyses and insights. I cover global luxury fashion, beauty and style. It’s no secret to Indians and to those that know Indian culture that they are ...

Hair oiling has been trending on social media recently. Yes, oil for your hair as a finishing touch has long been popular, but hair oiling is a whole different concept. The technique involves leaving ...

A few years ago, I was getting ready to go get a haircut when my father, who was visiting from Nigeria where he worked, asked me to keep the hair I’d chop off and bring it back to him. “He’s got to be ...

There's a quiet shift happening in the Indian haircare market. After years of chasing sulfate-free formulas, biotin gummies, and clinical-sounding serums, a growing number of brands — and the people ...