Florida’s real estate market is seeing a noticeable shift as buyers focus less on cosmetic upgrades and more on safety.

Insurance pressures are also playing a role. Florida insurers are required to offer premium credits for verified ...

For many Florida homeowners, hurricane readiness used to be only during hurricane season. Floridians would stock up on essential supplies like water and non-perishable food, review evacuation routes, ...

Florida homeowners are focusing on upgrades that improve safety, cut energy costs, and add long-term value. CLEARWATER, ...