Prior to the arrival of IGTV, brands and businesses utilized Instagram Stories as a way to upload multiple short video clips to their profiles. While Instagram Stories has been a huge success, ...

As consumers retain 95% of video content versus 10% of written content, video has become a brand’s most useful and powerful marketing tool. It offers a way for you to connect with your audience, grow ...

Instagram announced its new long-form video app on Wednesday, which is a new way for influencers, celebrities, and anyone with an Instagram account to publish videos for their followers. IGTV is ...

Instagram’s IGTV platform is barely a week old, but the company is wasting no time getting as many big-time Instagrammers as possible up and running on it. It also released a 48-page guide full of ...

Instagram surpassed 1 billion users last year, and the milestone marked big changes for the platform. Chief among them was the introduction of Instagram TV (IGTV), a long-form video content service ...

Experts assert that the new tool, which allows Instagram users to upload longer videos, could potentially provide a long-form video option for influencers that never jumped on the YouTube train, or ...

“YouTube is my first priority. I’ve been thinking about cross-promoting — maybe a quick cutdown and promoting a little teaser [for videos on YouTube]. It would be great for more casual [content] — ...