Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an auto-playing video ad. Roku isn’t alone in seeing what kinds of advertising ...

The Home Depot’s ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot’s ecommerce site and on other publishers’ ...

Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards ...

Roku has plans to put video ads on the home screen, the company confirmed in a recent earnings call. Ads have become a huge part of virtually every smart TV platform at this point, but how they show ...

Menu and home screen ads – the ones that appear on your television screen as you’re deciding what you want to watch – feel like the last bastions of direct ad supply on CTV. Except, maybe not for long ...

Turning on your TV and getting hit with an immediate message seems high on the agenda of many digital and streaming platforms' advertising sales efforts. This comes as limited advertising connected TV ...

Roku CEO Anthony Wood disclosed plans to introduce video ads to the Roku OS home screen. The news highlights Roku’s growing focus on advertising and an alarming trend in the streaming industry that ...

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