Building on the brand’s original Ball-ance campaign, Hans is back to show the benefits of X-Temp™ with Starts Cool. Keeps Cool.™ technology WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 ...

Hans is back. This time, the Fabio-esque actor is extolling the virtues of Hanes’ new X-Temp Total Support Pouch, a cooling version of the innovative pouch construction it launched last year. With a ...

“Cradle your nethers and your life will be light as a feather” and other engaging, lighthearted messages encourage men to find their balance – or “ball-ance” – in the brand’s most innovative boxer ...

Comfort is everything for men especially when it comes to their boxers. Now no matter what fit you prefer Hanes has all men covered with the total support pouch no matter what you are doing. This will ...

As far as all-day comfort is concerned, investing in the right pair of underwear is the most outstanding make-or-break factor. For men, especially, always needing to adjust throughout the day is a ...

Hanes, well aware that guys never tire of a good boot-to-the-nuts gag, is kicking off its new Comfort Flex Fit Boxer Briefs with kangaroo humor. The shorts feature a specially designed breathable ...

Is it getting warm in here or is it just Us? Hanes wants the men in your life to #VouchForThePouch in support of their newest launch: Comfort Flex Fit Boxers. And they have some compelling dudes on ...

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The brand is also launching a new commercial, “Stay Cool. Stay Supported.” in which Hans, the original Ball-ance guru, continues his search for the very best from his underwear. Hanes X-Temp™ Starts ...