Longer, more specific searches are gaining impression and conversion share, while short queries continue to lose ground.

LLMs have changed the way people search and the way Google answers. While the SERP hasn’t been 10 blue links in a very long time, it has traditionally been centered on a single intent: the thing a ...

Recently Google announced another shift towards more secure searches. Google has removed query data from the referrer on ad clicks originating from signed in users on Google. As this data will no ...

Learn about the query completion patent that helps Google predict the best autocomplete answers for a user's search query. Query completions are a set of predictive suggestions that might appear when ...

Google Search is experimenting with Audio Overviews for certain Search queries, the company announced on Friday. The feature was first introduced to NotebookLM, Google’s AI-based note-taking and ...

Wired had a piece named How Google Alters Search Queries to Get at Your Wallet. That piece wrote, "Google just flat out deletes queries and replaces them with ones that monetize better." Danny ...

AI Overview, the search capability powered by Gemini, Google’s underlying foundational model, has begun to answer and predict follow-up questions before they are asked in a query. BrightEdge ...

How might Google use entities to better interpret search queries? SEO expert Bill Slawski shares information from a recent patent. A new patent from Google dated December 28, 2021, focuses on how to ...