Hint: It involves better targeting Ads already follow you wherever you go. They’re on your TV, your phone, your train ...

Just ask Google. No, seriously: that’s the name of tech colossus’s newest ad campaign, “Just Ask Google,” which is playing everywhere from TV spots to movie theaters. We wish we were kidding. The ad ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...