Manning won Super Bowls with the Indianapolis Colts and Denver Broncos before hanging up his cleats in 2016. Ten years into retirement, Manning remains one of the NFL's most marketable figures. He appeared in Super Bowl commercials for Bud Light and FanDuel last year (he was also imitated by Matthew McConaughey in an Uber Eats ad ).

PEOPLE has a first look at the 'Star Trek' actor, 94, in the playful new spot

While Bud Light tends to air goofier ads with catchphrases like "Dilly Dilly" or nods to Game of Thrones, Budweiser has always tried to give a more patriotic down-home vibe. Once again, a Clydesdale is the star once in this 2026 Super Bowl ad and is seen helping a baby eagle reach maturity. Check it out below:

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful spot

THAT'S how you do a Super Bowl commercial. Following yesterday's conference championship games which saw the New England Patriots edge the Denver Broncos in a snow-filled defensive battle and the Seattle Seahawks power past the Los Angeles Rams in another shootout between the two teams,

Budweiser released their Super Bowl 60 commercial that features a Clydesdale and a bald eagle growing together.

The big game is one of the few instances now in the US where most people gather around the TV to watch the live event together. While the teams playing in Super Bowl 2026 are the true stars of the show (and Bad Bunny,