Discover the key consumer trends driving the functional food megatrend, from natural GLP‑1 alternatives and performance ...

Education and transparency are becoming crucial as functional botanicals enter mainstream markets, with brands prioritizing ...

Consumers are prioritizing wellness through everyday foods and drinks – ADM’s latest insights show how sensory cues like flavor and color are shaping the next wave of functional innovation Flavor and ...

Discover how plant sterols, probiotics, lactoferrin, collagen and fiber are reshaping the booming functional dairy market and powering gut‑health innovation.

Love it or loathe it, the Make America Healthy Again movement has reignited the food as medicine philosophy and with it the demand for increasingly sophisticated functional ingredients. For start-ups, ...

CHICAGO — The embrace of “food as medicine” is growing, with marketers exploring the use of health claims and “functional suggestions” that speak to consumers who are pursuing holistic health. For ...

In our highly stressed-out age, functional food can be a way to ease the load. But where do we look for stress relief, and what foods do we consume? Gen Z are “the most diverse, best-educated and most ...

Suddenly, it seems mushrooms are everywhere — and not just in places you might expect, like risotto. They're popping up in products like gummies and power bars that capitalize on the claims that ...

M&S ‘Brain Food’ range of fortified products launched in January. Credit: Marks and Spencer Do functional foods specifically targeted at brain or cognitive health deliver the benefits they claim and ...