First Direct has launched an integrated campaign intended to reignite its status as one of the UK’s favorite challenger brands. At the center of the multimedia push is a strangely compelling, ...

First Direct, the online bank birthed from HSBC, is launching a new online review site in the U.K call Little Black Book. Customers who use the site will be invited to share tips on topics such as day ...

I’ve long been an admirer of First Direct. Recently I’ve begun to think that First Direct might be the model for how banks defend themselves from the rise of supermarket banking. First Direct is ...

First Direct debit card goes fee-free for overseas spending meaning near-perfect exchange rates First Direct has scrapped all fees for overseas spending and cash withdrawals on its debit card for both ...

The representative APR example gives you an estimate of how much it might cost if you borrowed a certain amount of money. This helps you compare products and provides a guide on how much carrying a ...

First Direct has re-launched its £175 bank switching incentive – but you’ll need to be quick if you want to snap it up as it will disappear in less than a month. While the cash sum is not the biggest ...