IDC estimates that upwards of 80% of business information is likely to be formed of unstructured data by 2025. And while “unstructured” can be something of a misnomer, because all files have some sort ...

We are in the midst of an unstructured data revolution – with 80% of data likely to be unstructured by 2025, according to IDC. The rise of advanced analytics and in particular artificial ...

The enterprise data landscape is undergoing a fundamental shift as the importance of unstructured data grows in parallel with the rise of generative AI and agentic workflows. Data platforms are ...

As marketers, we love a great funnel. It provides clarity on how our strategies are working. We have conversion rates and can track the customer journey from discovery through conversion. But in today ...