Preference centers sit at the intersection of user experience and compliance. Whether you’re a compliance professional, marketer, or engineer, a well-designed preference center can help you make an ...

Preference centers are a popular object of disdain for email marketers, but it’s not because they don’t work. It’s because they work for such a small portion of your customers that engage that the ...

Many brands offer consumers email preference centers where they can control how often they receive emails and about what, but Twitter takes the cake. Mac Observer has created a step-by-step guide to ...