HarperCollins Children’s Books has secured the global rights from the Lumistella Company to publish 11 books tied to the Elf on the Shelf universe over the next five years, starting with three titles ...

For as long as twin sisters and co-creators of popular children’s book “The Elf on the Shelf” Christa Pitts and Chanda A. Bell can remember, Santa’s little helper, an elf, has been a part of their ...

Which Elf on the Shelf letter is best? “The Elf on the Shelf” is a bestselling children’s book and a holiday tradition for many families. Letters from the children’s elf make this holiday tradition ...

Add Yahoo as a preferred source to see more of our stories on Google. Santa is getting ready to unleash his fleet of Scout Elves to children's houses around the world. Yes, it's Elf on the Shelf time!

Editor’s note: This story may contain spoilers for prying little eyes! Even Santa Claus gets by with a little help from his friends. Although he sees you when you're sleeping and knows when you're ...

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon shortly after ...

Elf on the Shelf, make room for Snoop on the Stoop. The popular holiday toy, based on the 2005 book "Elf on the Shelf: A Christmas Tradition" by Carol Aebersold and her daughter Chanda Bell, explains ...

The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Elf on the ...