I have no doubt that creating and using an eBook for marketing is one of the most powerful techniques of internet marketing. The reason for this is simple; eBooks have the potential to increase ...

Are you using eBooks as part of your content marketing strategy? Although actual lengths vary, eBooks are a great way to help with your demand generation. If done correctly, they offer several ...

A diverse content marketing strategy is a must for any modern day marketer. While microcontent has been rapidly growing in popularity (and rightfully so), long-form content such as eBooks provide a ...

Marketers and advertisers today are busier than ever before. From managing large scale projects to handling simple daily operations, there’s a lot to handle. Enter “inbound marketing”. The use of ...

Opinions expressed by Entrepreneur contributors are their own. The startup landscape is constantly evolving, and to stay competitive, entrepreneurs, investors, marketers and business leaders must stay ...

The best digital marketing strategy for an ebook is to create a comprehensive content marketing plan that includes a mix of tactics such as email campaigns, social media promotion, search engine ...

In a move that infuriated many its marketing associates earlier this year, Amazon removed the Kindle from its marketing affiliate program. That means that affiliates who are driving eBook traffic to ...

Different content formats are most effective for different phases of the conversion funnel, and best-in-class marketers know how to offer the best content marketing experiences to the right audience ...