Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

Marketing has changed drastically over the last decade, fueled by the evolution of technology and the demands of more discerning, sophisticated and impatient consumers. Yet, despite consumers’ ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

In this guide, we explain what direct marketing is plus the advantages and disadvantages of direct marketing for your small business Direct marketing is as it sounds – marketing which goes straight to ...

If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...