Media coverage is powerful because it tells potential customers that you’re trustworthy. If you snag a feature on Good Morning America, people automatically place their trust in you. This is a recipe ...

When reviewing websites for Bandzoogle, I advise artists to think about the different kinds of people that will be visiting their site. These can be your current fans, and potential new fans, but also ...

Guest Post by Dave Cool There are many different kinds of people that will be visiting your website, but likely for different reasons. These include your current fans, potential new fans, as well as ...

When creating a product media kit, think in terms of which media outlets you want to target with the press kit. Make it as easy as possible for them to find everything they will need to give you the ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Yarilet Perez is an experienced multimedia ...