In contrast, other agencies, specifically the Defense Department, have vigorously bolstered their strategic communication capabilities, including a "campaign-style" approach to design, implement, and ...

Strategic communication represents how a business organization intentionally develops messages and targets them to audiences. A communication plan can help a small business organization achieve its ...

In today's business environment, change is the new normal. Renowned management consultant and thought leader Peter Drucker once described our era as an "age of social transformation." For Drucker, ...

Much of the research regarding effective communications on issues of uncertainty comes from the human resources field, where organizational changes have been shown to cause employee stress. Army ...

The modern battlefield extends beyond physical terrain; it encompasses the information environment. For Infantry and Armor leaders, a nuanced understanding of social media and its impact is no longer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The Leukemia & Lymphoma Society (LLS) recently took a public stand on government actions ...

First, it’s helpful to provide the definition of a strategic plan. A strategic plan is a guiding, visionary document highlighting the specific goals and actions that differentiate an organization and ...