Add Yahoo as a preferred source to see more of our stories on Google. The second we hear the word "perm," we immediately get '80s flashbacks. But perms have come a long way since then. Whether you ...

During the ‘80s, tight, springy curls achieved via perms were everywhere. In the ’90s, they took a backseat to straighter styles and treatments, but they’re back and better than ever. With more ...

When it comes to fashion and beauty, everything is cyclical. Those cargo pants, platform Steve Madden sandals, and claw clips that are everywhere right now were just as cool 20-ish years ago. To go ...

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...