The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Food retailers are refining programs as they strive to better cater to shoppers amid intensifying competition and heightened ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

T-Mobile is marking the 10th anniversary of T-Mobile Tuesdays by expanding one of the wireless industry's best-known perks ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

While few banks specifically reward you for staying with them long term, they have many strategies aimed at winning your ...

Rapid Garden POS reports that loyalty programs boost sales at garden centers, driving 57% of revenue in participating stores and increasing customer spending.

Attempts to tighten up Delta Air Lines' SkyMiles program was met with a humiliating backlash.

For years, Carnival Cruise Line rewarded loyalty in a simple way. The more days guests spent at sea, the higher they climbed ...