The majority of brands plan to carry out an agency review in the next 12 months, with almost half set to appraise their creative or media partners, research by Campaign has shown. In the global survey ...
The most formidable agencies don’t merely craft remarkable work; they cultivate an identity, ensuring that their brand, leadership and creative philosophies echo in the right rooms, on the right ...
Deep Focus will continue to be led by Executive Creative Director Matt Steinwald, Managing Director Steve Scutellaro, Head of Strategy Lindsey Allison, and Head of Media & Analytics Kyle Krueger, ...
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Agency Scope 2025 reveals top creative and media agencies
Creative agencies Ogilvy, Joe Public, and TBWA\ and media agencies PHD, Carat, and TheMediaShop are the top-ranked agencies in the country according to Agency Scope 2025.imageThe results of Agency ...
PORT CHESTER, N.Y., Feb. 11, 2025 /PRNewswire/ -- Limor Suss, the trusted lifestyle expert frequently seen on national TV shows such as FOX & Friends and local morning shows nationwide, is thrilled to ...
AI has evolved from a backend analytics tool to a core creative partner, automating repetitive tasks while agencies begin ...
R2C Group was named creative and media agency for Leesa, an online, American-made mattress company. The agency will handle brand strategy, creative, production, media planning/buying, and analytics.
The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...
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