Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

The Ability Machine is run by a team of creatives with intellectual disabilities. The agency has already completed brand work for Mercedes and Kind. At the new ad agency Ability Machine in Nashville, ...

The Droga5 spot holds off Yeti’s “Don’t Get Them a Yeti” in a battle of holiday ads. Accounting and professional services giant PwC, also known as PricewaterhouseCoopers, has appointed Interpublic ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

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Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...

WPP is reportedly bringing its three main creative advertising agencies under one banner, WPP Creative. The three creative ...

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...

If you are an aspiring entrepreneur with a background in digital marketing, communications or creative design, launching an advertising agency can be a high-potential path to business ownership. You ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...