The research industry is at a turning point. Not because it’s failing, but because the world around it has transformed and what many clients want has shifted, but too many of the industry’s practices ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Circana research says convenience, indulgence still drive shoppers, despite a growing number of health-minded customers ...

The concept of functional foods has garnered significant attention as it bridges the gap between nutrition and health, offering benefits beyond basic dietary needs through the inclusion of bioactive ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...