In college sports, it bordered on revolutionary. In a full room of reporters, boosters and executives, the University of South Carolina delivered the news that it was bringing on a new sponsor that ...

The new College Sports Commission says it has cleared more than 8,300 name, image and likeness deals worth nearly $80 million ...

The athletic director said the new logo shows the "strength" and "resilience" of the school's student-athletes.

Sen. Maria Cantwell has warned that a bill regulating college sports could widen the gap between major athletic conferences ...

The University of South Carolina has announced a new sponsorship deal that will feature a company's logo on its football field.

It was an exercise in corporate branding that wouldn’t have raised an eyebrow in most pro sports. In college sports, it bordered on revolutionary. In a full room of reporters, boosters and executives, ...

It was an exercise in corporate branding that wouldn’t have raised an eyebrow in most pro sports. In college sports, it bordered on revolutionary. In a full room of reporters, boosters and executives, ...

(Associated Press) — It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it bordered on revolutionary. In a full room of reporters, ...