Pepsi is making a statement with its upcoming Super Bowl ad by choosing human creativity over artificial intelligence, ...

Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola ...

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history.

Pepsi has reignited its long-running rivalry with Coca-Cola by featuring Coke’s iconic polar bear in its 2026 Super Bowl commercial, unveiled ahead of Super ...

While we already are at the brink of the next great war, is this also the year of the great Soda War? Seems likely as soft drink maker Pepsico took a cheeky dig at rival Coca Cola in its latest Super ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.

Pepsi kicked open the door to the soda wars again with a Super Bowl commercial that instantly grabbed attention and refused ...

After getting 'caught on camera', the bears fully embrace the moment, posing confidently and owning their love for Pepsi.

They're adding an all-new flavor to go with it, too.