Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

I'm down to the last chapter of The Commonwealth of Self Interest: Customer Engagement, Business Benefit and then have some editing to do. But I want to make sure that you keep getting some good ...

Earlier in this decade many thought online banking would kill off branch banking. Statistically speaking, the reports of branch banking's death have been greatly exaggerated. Across the United States, ...

Nutshell reports that startups must choose CRMs based on growth stages, ensuring alignment with current needs and planning ...

It's no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed ...

CRM is as an organizational business strategy that deals with people issues, organizational mindset towards customers, and overall company philosophy. It is crucial to view CRM as an integral part of ...

Nutshell reports that AI tools are transforming sales, enhancing efficiency and productivity, but success hinges on data quality and implementation strategies.

Salesforce and NetSuite are among the best CRMs in 2025. We compared their pricing, features and more to help you determine which is best for your company.

In this exclusive Q&A with DemandGenReport, Dan Schleifer, Senior Director of Marketing at SAVO, shared key insights into the poll’s findings, including the role CRM and the sales process play in ...

When a customer relationship management (CRM) strategy is integrated with a firm’s overall strategic plan, it helps the firm perceive and respond to business and economic trends. CRM strategy starts ...

A successful CRM project balances strategy, process, technology and employee initiatives so that you address all of them within the time and resource limitations you face. I have broken these ...

If there is one thing all sales people can agree upon, it's that most companies have a poor CRM process. Fortunately, most of these challenges can be corrected by the sales managers, so I've decided ...