According to a new report from Dentsu Gaming, less than 5% of global media investment goes toward the the video game industry ...

Valve has also banned games that "use advertising as a way to provide value to players," which includes giving out rewards—in-game items, free playtime, and so on—for watching or engaging with ...

An episode’s ads are inserted at that moment of download, meaning that even if a consumer only listens to 10 minutes of a 30-minute show, the midroll ad at the 15-minute mark is often ready to ...

The necessity to ban paid advertising in Steam games is more to provide users with a better gaming experience. Valve’s platform has been pro-consumer with its initiatives, with this specific one ...

Globally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024, with projections for a $169.4 billion worth market volume within 2029, having a 9.1% compound ...

What's been banned is any form of in-game advertising that gates access to, or otherwise interferes with, gameplay. "Developers should not use paid advertising as a business model in their game ...

The hottest ticket in town for advertisers is officially sold out. Fox said Monday that in-game ads for Super Bowl LVII have all been sold. The big game between the Kansas City Chiefs and the ...

In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand. By Santul Nerkar A cat meowing for ...

Valve has decided to crack down on intrusive advertising in games on Steam by announcing new rules with exceptions. The platform has banned games where players are forced to watch ads or where they ...

Conversational Ads And AI-Driven Engagement. Imagine a shoppable video ad where an avatar interacts with the user, answering product questions in real time and helping them make a purchasing decision.

GoDaddy’s 2013 Super Bowl commercial “Perfect Match” was hardly the first of the company’s crass efforts to earn pans. And yet, even by the brand’s standards, this ad underperformed ...

Super Bowl Ads: More Star Power, More Candy and Other Trends in Five Charts Over 40% of big-game ads featured multiple stars last year, a sixfold increase from 2010 ...