How brands reach consumers is always evolving. And at the Fast Company Grill at SXSW this past weekend, executives from Duolingo, NBCUniversal, and Creators Corp. discussed how they’re not only ...

Add Yahoo as a preferred source to see more of our stories on Google. Branded entertainment executives Anthony Damianakis and Pete Fergusson are launching an ambitious startup called IPX headquartered ...

Forbes contributors publish independent expert analyses and insights. Jason Alan Snyder is a technologist covering AI and innovation. As AI creates infinite content, entertainment becomes a field ...

‘Keep it short’ seems to be today’s marketing mantra. We’re told that in a world of diminishing attention we have mere seconds to make an impact - that we need to get the brand upfront. People want ...

We’ve had branded entertainment since Proctor and Gamble invented soap operas back in the 1930s. But as media fragmentation has gone into hyperdrive over the past two decades, brands have been forced ...

EXCLUSIVE: 14 Peaks producer Noah Media Group is entering the branded content space. The docs producer has hired an ex-Channel 4 exec to oversee the push, with Sarah O’Kane joining as Executive ...

EXCLUSIVE: Sugar23, the management and production company founded by Michael Sugar, on Thursday announced a comprehensive company reorg intended to accelerate its evolution into a next-generation ...

Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy. OpenAI just revealed what that promise actually costs. Last week the AI ...

Rupinder Downie, content solutions leader at Channel 4, joined the CTV Festival with Joe Churchill, digital commissioning editor at the pioneering public-service broadcaster, to discuss successful ...

Banijay Branded Entertainment (BBE), part of content powerhouse Banijay Entertainment, has confirmed a partnership with brand production services specialists, And So Production. The collaboration will ...

Banijay Branded Entertainment (BBE), part of Banijay Entertainment, is collaborating with UK-based journalist, presenter and producer Aidy Smith and award-winning prodco Electric Robin (part of ...