The athletic director said the new logo shows the "strength" and "resilience" of the school's student-athletes.

Shippensburg University introduces a new anchor logo for its athletics teams, symbolizing strength, resilience, and forward ...

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it bordered on revolutionary. In a full room of reporters, boosters and executives, ...

The University of South Carolina has announced a new sponsorship deal that will feature a machinery company's logo on its football field.