YOU’VE changed Australia. The old image of us having Weet-Bix in the cupboard, VB in the fridge and a Holden in the garage is being replaced by something different. Remember when Aussies Kids were ...

This year Sanitarium Weet-Bix via The Mix Agency, Shopitize and The Kanga Group, is celebrating 90 years of Australian breakfasts. Sanitarium is celebrating by inviting Aussie kids (young and young-at ...

The 24-year-old could no longer stand how much sugar was in American cereal and decided to try Weet-Bix on a whim - a decision that changed his life forever. He shared that he has six bars of the ...

Much like the insatiable demand for infant milk formula and vitamins, Weet-Bix has become the hot new commodity as ‘daigou’, or Chinese professional shoppers, strip Australian supermarket shelves of ...

A Korean Australian fermenter in regional Tasmania has created an "Australian kimchi" using Weet-Bix Sue Glynn moved from Sydney to Tasmania a decade ago and went on to establish a kimchi business ...

Add Yahoo as a preferred source to see more of our stories on Google. A popular Chinese television drama has featured a box of Weet-Bix in one of its episodes, causing demand for the Australian ...

FORGET baby formula, the new must-have product in this booming market is the humble Weet-Bix, selling online for $50 per box. Such is the demand for the bite-size treat, savvy sellers are ...

AUSTRALIA is suffering from a secret identity crisis. You may not have realised it, but our iconic brands are struggling. Remember when Aussies Kids were Weet-Bix kids? Me too. Now Weet-Bix is getting ...