Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...

PepsiCo is developing a series of audio logos that the company believes represents its brands. The goal is to improve ad recall -- when consumers hear the sounds they can recognize and identify with ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

Posts from this topic will be added to your daily email digest and your homepage feed. The Wikimedia Foundation’s new sound logo was chosen via a community competition, and will be used to aurally ...

Deep Note, THX's distinctive audio logo often heard before movies, is getting an upgrade. The sound's creator, James A. Moorer, first composed it in code in 1982. RATH: Don't get excited. NPR is not ...

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The THX Deep Note has been re-created for the movie theaters of the 21st century. So famous that it has been sampled by Dre and parodied on The Simpsons, the THX Deep Note is one of the most ...