Over the past few decades, psychologists have recognized that people have two kinds of attitudes toward objects, events, and people in the world. One type of attitude is explicit and durable. These ...

Inspirational posters featuring soaring eagles and sunlit mountain summits are easy to mock. But it turns out rousing slogans and uplifting images might not actually be pure cheese after all.

The failure of so many polls to predict the outcomes and margins of the last two presidential elections underscores the maddening challenge faced by social scientists who try to predict actual ...