In August, Billboard offered an exclusive look at the full Wicked collection, which is comprised of seven dolls, including singing Elphaba and Glinda dolls, and fashion dolls showcasing signature ...

With Wicked: For Good right around the corner, there’s no better time to spruce up your collection of Wicked merch. A Mattel Elphaba doll. When Elphaba isn’t flying through the sky, she’s attending ...

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At this point, you never know just where or when a new Wicked promotion or tidbit is going to pop up. And it’s making 2000s theater kids feral. Just five days ago, the Universal film unleashed a new ...

Wicked movie superstars Cynthia Erivo and Ariana Grande were honored with their very own Barbie dolls from Mattel ahead of the highly anticipated film’s premiere.

The first of the Wicked movies is only a few months away, and there's one thing we are all eagerly anticipating: Ariana Grande's take on “Popular.” And, unexpectedly, thanks to toymaker Mattel, we ...

Toy lovers and Broadway fans are in for a treat as a leading toy company unveils new singing dolls inspired by Wicked. The ...