Bookshop.org launched in early 2020 and quickly became a lifeline for local bookstores that found themselves suddenly in need of a way to sell books online. The Bookshop model is a simple one: when you use the website,

The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazon’s 76 percent of the e-book market.

The challenger brand to Amazon’s hegemony has big plans to build further, starting with a new e-book initiative.