A brand logo is the face of a corporation -- a combination of colors, typefaces and simple shapes designed to make an image or feeling stick in your brain. So when those familiar icons are given a ...

Google’s surprise Monday afternoon announcement that it is rebranding itself as Alphabet—a new company that will serve as the existing tech giant’s parent company—has much of the Internet throwing its ...

In this world, branding is important. Just think of all the company logos we’ve had seared into our consciousness since childhood. There’s a good bet many of us understood what the McDonald’s arches ...