Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms ...

What’s so bad about something that gives us more of what we like?

Google says that it has made changes to its increasingly complex ranking algorithms to ensure that businesses with reputations for bad customer service don't rank highly in search results.

Cryptographic algorithms are the backbone of secure data and communication. When deployed correctly, public-key algorithms have generally helped safeguard data against attacks. However, industry ...

This is why a fundamental principle has emerged across the field of artificial intelligence: bad data cannot be fixed by a good algorithm. No matter how sophisticated the model, the quality of its ...

Consumers are less forgiving of brand failures when algorithms are anthropomorphized, use machine learning, or are used for subjective or interactive tasks. Researchers from University of Texas-Austin ...

Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms ...