Controlling exactly what inventory slot goes to what advertiser for what desired audience or outcome is where market power is moving today.

Google and YouTube sell billions in advertising every month. But now they’re partnering with SiriusXM to handle a specific ...

Amazon Ads has launched an AI-powered Video Generator in Australia, allowing smaller advertisers to create video ads quickly ...

Starti.ai, a technology company developing AI-powered tools for advertising video production, has announced the release of AI ...

Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S ...

Great advertising moves people. It shapes perceptions, fuels brand affinity, and drives real business outcomes. Yet TV and digital video advertising have long suffered from a glaring divide. Premium ...

Creator marketing drives results on YouTube, TikTok, and Meta but remains priced as sponsorship. YouTube’s new API helps ...

Roku swung to a profit in the fourth quarter as video advertising and streaming services drove double-digit gains in platform revenue. The San Jose, Calif.-based video-streaming company posted income ...

Meta (META) is projected to overtake Google in global digital ad revenue by 2026, reaching $243.46B vs Google's $239.54B. AI ...