Amazon is weaving advertising into AI-powered shopping conversations, giving brands new ways to reach consumers.

Amazon users are pressing a federal appellate court to reinstate their lawsuit accusing the company of wrongly targeting ads based on people's voice interactions with Alexa-enabled devices. In papers ...

Amazon is urging a federal appeals court to reject users' request to revive claims that the company wrongly targeted ads to them based on their voice interactions with Alexa-enabled devices. In papers ...

The Alexa Plus AI has been in early access for over a year, but this week all that changes, starting with a Thursday preview at Amazon's upcoming Big Game ad featuring Chris Hemsworth. Let's look at ...

In the new Super Bowl ad, Chris Hemsworth meets playful Alexa. The commercial starts with Hemsworth walking in to see Pataky casually chatting with Alexa+. He instantly assumes the AI has bad ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...