Advertisers are starting to capitalize on the 3D movie trend, which has exploded this year with the release of films like James Cameron's record-breaking "Avatar." By Eleftheria Parpis, AdWeek, The ...

Eye-popping 3D commercials can be a way to brand a product as cool and innovative, but is it worth the cost? At Variety’s 3D Entertainment Summit Wednesday, panelists were asked whether they thought ...

As most of Nintendo's family-friendly commercials do, the newest advertisement for the game features four kids having fun while playing Super Mario 3D World + Bowser's Fury, traversing tricky ...

You heard it here first: 2010 is the year of the tablet, and the year that 3D went overboard. Most of the world hasn't even decided if they want to view content in 3D, and already companies are making ...

Stereo production companies Vision3 and Compendium are producing seven advertising spots in 3D to be aired at cinemas or on the Sky 3D channel during the World Cup. Vision3 is also supervising the 3D ...