A year ago, the Big 3 holding company forecasters described the elements fueling sustained growth in the advertising economy by using the metaphor of "planets" realigning. A year later they've all ...

Here's a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond. In 2022, Google made several announcements, updates, and ...

NEW YORK - AUGUST 2: A Gillette advertisement featuring English soccer star David Beckham hangs in Times Square August 2, 2004 in New York City. (Photo by Stephen Chernin/Getty Images) The stock ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 day 13 hours ago 1 day 17 hours ago By Garett Sloane - 1 day 18 hours ago By Gillian Follett - 1 day 19 hours ago By Asa Hiken - ...

Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider ...

Hampered by a weaker fourth quarter, podcast ad revenue reached $1.8 billion in the U.S. during 2022, falling short of IAB's forecasts of $2.1 billion for the year. By J. Clara Chan Digital Media ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 18 min 9 sec ago By Tim Nudd - 1 hour 33 min ago By Tim Nudd - 3 hours 6 min ago By Brandon Doerrer - 3 hours 36 min ago By Jack ...

Slow growth beats no growth. US digital ad revenue growth slowed in 2022 compared to 2021, when revenues skyrocketed 35.4% YOY as the economy roared back from the depths of the COVID-19 pandemic. Yet ...

In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the 2022 Ads Safety ...

Fifty-seven percent of characters in advertisements across 2021 and 2022 were women, while 43% were men, according to the “Gender in Advertising 2023 Report” from CreativeX. In 2022, men were cast in ...

Advertisements with themes of female empowerment have become more popular in recent years with companies that sell everything from cosmetics to cars. A new study published by a University of Maine ...